The increasingly serious drawback for Samsung is that it continues to shun Dolby Vision in favour of the company’s own HDR10+ dynamic HDR standard. As far as major streaming services and catch-up platforms go, it’s a full house – and in 4K HDR wherever that’s possible. All that’s missing is Sky Store, BT TV, Twitch, VLC and TuneIn, but these aren’t serious concerns. It’s as nigh-on perfect for app support as you’re going to find. We hope that whoever came up with it has a suitably large office with a top-floor panoramic view. While Sony and LG suffer the temporary hiccups of missing UK catch-up services and, in the case of the former, an HDMI update for VRR that never seems to come, Samsung and Tizen are as solid, fully-featured, graphically appealing and easy to use as ever. Samsung’s Tizen OS continues to be the best TV interface this year and we don’t see that changing any time soon. There’s also the promise of ‘deep learning’ to improve contrast. It controls dimming more carefully than before and reroutes power away from the dark sections of the panel to boost the brightest areas as required by each frame. Samsung’s Neo Quantum Processor 4K directs the traffic using its Ultra Precision Light Driving technology. The light shines through a 'micro layer' that guides it through the quantum dots which then provide the colour. In the backlight of the QN94A they number in the thousands, arranged in approximately 800 individually dimmable zones, compared to the 120 or so in previous Samsung QLED TVs. Mini LEDs are one-fortieth the size of their traditional counterparts and quite astonishing to behold, looking like little more than glitter when held in your hand. The insides of a Neo QLED are arguably the highlight.

Even in our windowless AV test room, the house lights are enough to keep us from needing to juice up manually (which is done via USB-C). There are still two remote controls in the box – the standard Samsung remote and the excellent Samsung One Remote, which comes in black metal for this season and doesn't require batteries, thanks to a solar panel on the rear that does a very tidy job of renewable recharging. Fortunately, the One Connect is the only luxury that Samsung has nixed from this TV.

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